Opening of the BLKB branch office
Basellandschaftliche Kantonalbank (BLKB) opened its very first branch in the city of Basel on Barfüsserplatz – reason enough to launch a comprehensive communication campaign in the run-up to the opening. In cooperation with advertising agency OSW, our campaign drew attention to the grand opening with poster advertising throughout the city of Basel, external tram advertising, as well as on-screen advertisements in buses and trams. As accompanying measures, apples bearing the opening date were handed out at railway stations in Basel, a number of give-aways were conducted, and a contest was launched.
- Customer: BLKB
- Service: Project management and communication for the opening of the BLKB branch on behalf of and in cooperation with the OSW advertising agency
- Location: BLKB branch at Barfüsserplatz in Basel